For immediate release
A cycling and hiking event to fight ALS
in the Eastern Townships!
Montreal, August 1st, 2018 – From August 24th to 26th, 200 cyclists and volunteers will be joining the Ride to Fight ALS powered by TELUS Health in support of the Amyotrophic lateral sclerosis (ALS) Society of Quebec. Participants of all ages and backgrounds will travel the roads of the Eastern Township from one to three days, riding 70 to 120km per day in support of families touched by ALS and research. On Saturday, August 25th, a Hike to Fight ALS will also take place on the trails of the Mount-Orford National Park in support of the organization.
A few facts about the Ride and Hike to Fight ALS
- The 11th edition of the Ride to Fight ALS will take place August 24-26 at l’Espace 4 saisons;
- The very first edition of the Hike to Fight ALS will be hosted at Mont-Orford National Park on Saturday, August 25.
- Saturday, August 25th will end on a festive note with a BBQ at the base of the Station de ski Mount Orford where cyclists, hikers and anyone willing to join the party is invited;
- 250 cyclists of all backgrounds, walkers and volunteers are expected;
- The Ride to fight ALS includes three options: a one, two and three-day cycling challenges.
- These events raise awareness for ALS and raise funds to support research and offer technical, psychological and financial help to people living with ALS across the province and their loved ones;
- Since 2008, the Ride to Fight ALS has been the Society’s flagship event, with cyclists of all backgrounds participating and raising over $2 million during this past decade.
ALS by the numbers
- More commonly known as Lou Gehrig’s disease, Amyotrophic Lateral Sclerosis (ALS) is a devastating neurodegenerative disease that attacks the body’s nerve cells, and is usually fatal within five years. The cause is unknown and there is no effective treatment.
- People living with ALS gradually lose their ability to walk, speak, swallow, and breathe. They become prisoners within their own bodies, without losing their intellectual faculties.
- In Canada, 2,500 to 3,000 people are living with ALS, including 600 in Quebec;
- For every new ALS diagnosis, 1 person dies of ALS;
- ALS can affect anyone: 90% of cases are random and 10% of cases are hereditary.
James Benoit’s story: The coach of the Sherbrooke Bulldogs and former coach of the Vert et Or has been diagnosed with ALS three years ago
James Benoit takes part in various clinical trials and is nowhere near having given up hope; he still exhibits all the qualities that make him an exemplary player on the ALS Team. “In the face of the disease, I persevere and I try to keep my legendary positive attitude and to continue embracing life. I still take part in activities and events with my family and friends to build unforgettable memories every week.” That is the approach that the 47-year-old man brings to his role as an ambassador by, among other things, raising funds for the Society and by sharing, with his network, news and events organized by the Society. [+] Read James Benoit’s story
Members of the media are invited to kick off the cycling event with us.
|When :||Friday, August 24th 2018 at 9am, cyclists leave at 9 :30am|
|Where :||Espace 4 saisons, 4940 Chemin du Parc, Orford, QC J1X 7N9|
Pictures of the 2017 edition are available here.
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About the ALS Society of Quebec
The ALS Society of Quebec is a non-profit community organization that provides programs and services to families touched by ALS during all stages of the disease. Promoting, subsidizing, and advancing research on the causes, treatment, and cure of ALS are also integral parts of the Society’s mission, which survives on donations and proceeds from various fundraising events.
For more information or to make a donation: als-quebec.ca
Claudine Cook, Executive Director, ALS Society of Quebec
1 877 725-7725, ext.: 101 (office) | 514-285-0540 (mobile) | [email protected]
Roxanne Goulet, Communications Coordinator, ALS Society of Quebec
1 877 725-7725, ext.: 102 (office) | [email protected]
Members of the Organizing Committee are available prior to or during the Ride to Fight ALS. Please contact Roxanne Goulet, Communications Coordinator, at 1 877 725-7725, ext. 102 or by email [email protected] to schedule an interview.