FOR IMMEDIATE RELEASE
Montreal, August 19, 2015 – The Amyotrophic Lateral Sclerosis (ALS) Society of Quebec will fire off the starting gun for the 8th edition of Ride to Fight ALS sponsored by TELUS Health, a cycling competition being held from August 28 to 30, during which dedicated participants will bike around the roads of the Eastern Townships and stay at the famed Château Bromont. On Sunday, August 30, more than 150 cyclists of all levels, young athletes, parents, and families are expected for a festive day open to the public. About one hundred brave souls will push themselves to the limit for three days, traveling over 300 km.
Since its creation in 2008 by Luc Vilandré and Dominic Delambre – who serve on the Society’s Board of Directors as its President and Treasurer, respectively – the race has raised over one million dollars. “We only had six cyclists at first. The event has come far since then. My brother passed away in 2008, and it’s to honour his fight that I bike 300 km each year,” explains Mr. Vilandré, who is also vice president and general manager of payer solutions at TELUS Health.
This year, the cycling challenge to defeat ALS is sponsored by TELUS Health. “We are proud to support the ALS Society of Quebec and our colleague Luc in this challenge. At TELUS Health, we work each day to improve the health of all Canadians through technology. We are also highly committed to prevention and promoting health living habits, and what better way to support the cause than by riding together,” explains Paul Lepage, President of TELUS Health.
So that others may live
Philippe Michaud is going on the challenge again in order to support people affected by ALS, and in memory of his father, Mr. Robert Michaud, who passed away from the disease in 2013. “He was a great family man to us, involved in his community in the Eastern Townships, and was devoted to helping young people grow by playing their favourite sport, hockey. Despite his passing, he remains our model and inspiration. My family and I continue to help people suffering from ALS the way we know how, by getting involved for the cause, whether as cyclists or as volunteers.”
ALS is an incurable deadly neurodegenerative disease that attacks motor neurons. People with ALS lose the use of their members, throat, and finally their lungs, without their senses being affected. They become prisoners in their own bodies.
Awareness of the illness rose last summer as a result of the Ice Bucket Challenge. This August, the Challenge was relaunched in Quebec in order to spread awareness to even more people and raise donations. The ALS Society of Quebec survives on donations and fundraisers.
The media is invited to attend the press conference, which will take place before the challenge’s starting shot.
Date: Friday, August 28, 2015
Time: Press conference at 9 a.m., cyclists start at 9:30 a.m.
Place: Château Bromont, 90 Rue de Stanstead Bromont, J2L 1K6, Quebec
Source: Claudine Cook, Executive Director, ALS Society of Quebec
514-285-0540 (mobile), 514 725-2653 ext.101, [email protected]
To learn more about ALS or the event (cities visited), or to make a donation, visit sla-quebec.ca