We’ll never forget August 2014.
It was after that turning point that we vowed to continue, every August, to recreate the wave of hope with which the Ice Bucket Challenge submerged the ALS community. One bucket of ice cold water at a time, the viral phenomenon led to millions of
Dean Stock with his wife Paula, kids: Luke,Grace and Sophie. Dean was diagnosed with ALS in December 2014 and as a family, they decided to help raise awareness and funds by taking part in the Society’s first PSA
Last August, social media blew up with
The Ice Bucket Challenge was a perfect storm of social media, celebrity and grass-roots philanthropy, producing an unprecedented viral social engagement during the dog days of summer.
The summer of 2014 will be remembered as the Ice Bucket Challenge Phenomenon that brought our families and the community together across the
UPDATE: 2014-09-11 at 10AM – $1,550,000 raised through the Ice Bucket Challenge.
The ALS Society of Quebec is pleased to announce that donations from August 10 through spetember 11 2014 have reached an all-time high, thanks to the ALS Ice Bucket Challenge! Over 50 000 generous people made a donation online