FOR IMMEDIATE RELEASE
Montreal, September 10th, 2018 – This Sunday September 16th, the Amyotrophic Lateral Sclerosis (ALS) Society of Quebec will team up with families touched by ALS and renowned ALS researchers as part of Montreal’s 18th Walk for ALS. Over 800 participants are expected at the Maisonneuve Park to walk 4km in honor or in memory of a loved one touched by Lou Gehrig’s disease.
|What||Montreal’s 18th Walk for ALS in support of ALS Quebec. Animated by Gino Lévesque and TSN 690’s Rick Moffat, music, special guests, chair massages, raffles and door prizes will be part of the event.|
|When||Sunday September 16th, Registration begins at 9:30am, presentations and walk at 11:00am. Researchers and families touched by ALS will be available for interviews.|
|Where||Maisonneuve Park, entry via the Chalet (4601, Sherbrooke Est St. Montreal)|
|Who||Over 800 participants are expected, including families touched by ALS, Salut Bonjour morning show’s cultural reporter Sabrina Cournoyer, Montreal Alouettes’ cheerleaders and ALS researchers including: Dr. Angela Genge from the Montreal Neurological Institute and Hospital (The Neuro) and Dr. Richard Robitaille from Université de Montréal.|
To access the Walks for ALS’ press kit: https://buff.ly/2wHaw97
A few facts about Montreal’s Walk for ALS
- On Sunday, September 16th, in Maisonneuve Park, registration for Montreal’s 18th Walk for ALS begins at 9:30am and the Walk starts at 11am;
- Around 800 participants are expected at the walk. This year, the walk’s fundraising goal is $100,000.
- Cultural reporter on the Salut Bonjour morning show Sabrina Cournoyer will be walking along with families touched by ALS and researchers;
- Music, entertainment, special guests including the Montreal Alouettes’ cheerleaders, chair massage, raffle and door prizes also await participants;
- Many ALS researchers including Dr. Angela Genge from the Montreal Neurological Institute and Hospital (The Neuro) and Dr. Richard Robitaille from Université de Montréal will also be walking towards a cure for ALS;
- The Walks for ALS contribute in raising awareness for ALS and funds to support research and maintain quality services offered to people living with ALS and their families all across the province;
- 40% of proceeds support cutting-edge research currently taking place in Canada and particularly in Quebec. The complementary 60% of proceeds support direct services for people living with ALS at every stage of the disease.
- Since their beginning in 2000, the number of Walks for ALS increased to include 9 Walks across Quebec and 85 across Canada;
- The list of Walks located in Quebec also includes Sherbrooke, Outaouais (Ottawa), Quebec city, Saint-Hyacinthe, Laval, Trois-Rivières, Rivière-du-Loup and Charlevoix.
ALS by the numbers
- More commonly known as Lou Gehrig’s disease, Amyotrophic Lateral Sclerosis (ALS) is a devastating neurodegenerative disease that attacks the body’s nerve cells, and is usually fatal within 2 to 5 years after the diagnosis. The cause is unknown and there is no effective treatment;
- People living with ALS gradually lose their ability to walk, speak, swallow, and breathe. They become prisoners within their own bodies, without losing their intellectual faculties and senses;
- In Canada, 2,500 to 3,000 people are living with ALS, including 600 in Quebec;
- For every new ALS diagnosis, 1 person dies of ALS;
- ALS can affect anyone: 90% of cases are random and 10% of cases are hereditary.
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About the ALS Society of Quebec
The ALS Society of Quebec is a non-profit community organization that provides programs and services to families touched by ALS during all stages of the disease. Promoting, subsidizing, and advancing research on the causes, treatment, and cure of ALS are also integral parts of the Society’s mission, which survives on donations and proceeds from various fundraising events.
For more information or to make a donation: walks.alsquebec.ca
Claudine Cook, Executive Director, ALS Society of Quebec
1 877 725-7725, ext.: 101 (office) | 514-285-0540 (mobile) | [email protected]
Roxanne Goulet, Communications Coordinator, ALS Society of Quebec
1 877 725-7725, ext.: 102 (office) | [email protected]
Members of the ALS Society of Quebec’s team, researchers and families are available prior to or during the Walk for ALS. Please contact Roxanne Goulet, Communications Coordinator, at 1 877 725-7725, ext. 102 or by email at [email protected] to schedule an interview.